Today, these watches have different versions of the Museum Classic: 28mm or 40mm with different types of bracelets (stainless steel, mesh, crocodile-grained leather, and PVD-finished link bracelets), and different dials (black, blue, white mother of pearl).

It’s already the reason why it’s called a Museum Watch. This watch has become so iconic that it was selected to be part of the permanent collection of the Museum of Modern Art in New York City in 1960–the first watch that was ever given such distinction. Horwitt is quoted on the Movado website as saying: “We do not know time as a number sequence…but by the position of the sun as the earth rotates”. The design is one gold dot placed at 12 o’clock, which symbolizes the sun during high noon. Designed by American designer Nathan George Horwitt in 1947, the timepiece was influenced by the Bauhaus art movement. The watch model that Movado is widely known for is the iconic Museum Watch, an elegant and unique watch that continues to be popular to this day.

Movado has both luxury Swiss watches and what the brand refers to as “ accessible fashion watches.” The Movado Group is one of today’s premier watchmakers, manufacturing and distributing watches for the following companies: Movado, Ebel, Concord, Olivia Burton, Coach, Hugo Boss, Lacoste, Tommy Hilfiger, Scuderia Ferrari, Rebecca Minkoff, and Uri Minkoff.

It was in 1905 that the name was changed to Movado, and in 1983 when it was acquired by American company North American Watch Corp. The company was originally called LAI Ditescheim & Freres SA, which was founded in 1881 in La Chaux-de-Fonds, Switzerland.

Movado watch serial numbers